Refreshing an iconic Kiwi brand.
A design refresh of Buy New Zealand Made’s iconic logo, giving it a more contemporary feel while keeping it easily recognised. The job required a consolidation of the brand architecture, leading in to a refresh of the brand and logo with roll-out to required material.
The Clever Kiwis marketing campaign included a photo-shoot with Simon Young and the new brand and imagery was turned in to point of sale and marketing material. Additional graphic design and creative work included various promotional graphics for events and campaigns, digital and print.
We designed the front end website for Cyberglue’s Memberconnex system which the client uses to promoting the campaign and facilitating member networking.
