Modernising the look and feel of this organisations two-monthly publication.
Physio Matters is the publication that Physiotherapy New Zealand puts out every two months, covering a valuable range of topics, news and professional development for their members.
After going through a website redesign and breathing new life in to a public campaign, this magazine was next on the list of items to freshen up.
We created a look for this magazine which echoed some of the new website design, but still stayed true to the PNZ brand identity and retained a sense of professionalism, whilst being accessible and inspiring.
Articles are giving their due space to encourage engaged reading, imagery is selected to enhance each feature, and the covers evoke the human-centric essence of what PNZ stand for: Movement For Life.
