Gibbston Valley - SilverStripe Development
With plans in motion to expand experiences at the Gibbston Valley estate and a growing international clientele, the Gibbston Valley website needed greater visual presence for marketing the opportunities as a tourist destination and a Wine Club loyalty system that supports different global markets and delivers a rewarding customer experience. Working with the Gibbston Valley team, we were able to define the brand’s distinct visual language and leverage the stunning picturesque location to full advantage. A full website design refresh with flexible content blocks showcase the range of experiences and guide customers to book tours, tastings, and adventures while slick ecommerce modules support growth into new product categories so customers can fill their carts with their favourite wine, cheese, and gifts. One visit to the Gibbston Valley winery is usually all it takes for the Wine Club to get a new member. With a customer portal, registration is a breeze. Customers enjoy visually rich self-service tools to curate a mixed case of their favourite vintages delivered to their door through the subscription service while Gibbston Valley winemakers can manage inventory, logistics, and customer records across multiple markets worldwide.
A world-class visual identity for a world-class wine destination.
Working with the Gibbston Valley team, we were able to define the brand’s distinct visual language and showcase the stunning picturesque location to full effect. A complete website design refresh with flexible content blocks allows Gibbston Valley to promote their range of experiences and guide customers to book tours, tastings, and adventures.
Easier to buy (and sell) more products online.
A slick new e-commerce platform supports growth into new product categories so customers around the world can fill their carts with their favourite Gibbston Valley wine, cheese, and gifts. Using SilverStripe as a headless CMS and frontend interactions powered with VueJS, we created smooth pathways to purchase and onboarding customers while building scalability and localisation for future product ranges and international markets.
Easier for more people to join the Wine Club and self-manage their preferences.
One visit to the Gibbston Valley winery is usually all it takes for the Wine Club to get a new member. With a customer portal, registration is a breeze. Customers enjoy visually rich self-service tools to curate a mixed case of their favourite vintages delivered to their door through the subscription service while Gibbston Valley winemakers can manage inventory, logistic and customer records across multiple markets worldwide.
