Delivering a world-class website in partnership with offshore developers who specialise in hospitality websites.
In early 2018, Heritage Hotels engaged NextGuest Digital (formerly HeBS Digital) to develop the backend of their group’s new website. NextGuest Digital is a leading global website design and digital marketing agency who focus on best in class digital experiences for the hospitality industry. Their proprietary technology drives direct online channel revenues, and they operate worldwide via a New York HQ and four other global locations.
As their creative agency, Heritage trusted us to work in partnership with NextGuest to drive creative for the front end, consult on site navigation and UX, and plan for the launch of the site and ongoing marketing to drive traffic to the site. Working to pre-determined layouts which were proven to drive results for the hospitality industry, we applied our understanding of the Heritage visual style and worked up design which bring the notion of ‘You’re Somewhere Special’ to life.
Over three months we managed a working relationship with the overseas developers, keeping track of progress through shared Google documents and Skype calls. All parties agreed that the process was managed efficiently, professionally and in total collaboration.
The result is a site which continues to overdeliver on performance for the client, and allows the essence of Heritage Hotels to shine through.
