Elevating the identity of public relations and communications awards.
PRINZ is the national membership organisation for New Zealand’s public relations and communication management practitioners. More than 1350 members make up this professional network and are able to access professional development opportunities, events and resources.
The annual PRINZ Awards celebrate excellence in the public relations and communications industry, with members submitting entry case studies in a number of categories. PRINZ Awards are as prestigious as any communications recognition - but it was missing the covetable, recognisable identity that builds with each year.
PRINZ asked us to concept an identity which would establish it as slick, contemporary and covetable award amongst practitioners. Our brand concept was applied to the trophy itself, as well as promotional executions and gala dinner collateral.
